Alex is the Director of Product PR at VMware, a global leader in software that powers the world’s complex digital infrastructure. Headquartered in Palo Alto, California, VMware’s compute, cloud, mobility, networking and security offerings provide a dynamic and efficient digital foundation to 500,000 customers globally. Alex and his team are responsible for leading the outward product PR strategies and plans that promote key initiatives and help positively influence the company’s reputation and drive revenue of $7.92 billion. Previously, Alex has worked in media and technology communications roles at 20th Century Fox, Cisco, IBM and NetApp.
In his volunteer time, Alex has served on leadership councils and boards for PRSA (Public Relations Society of America), Human Rights Campaign, GLAAD, University of California, Los Angeles and University of Michigan. He serves on the board of Friends of San Francisco Animal Care and Control because of his passion for dogs, in memory of his beloved pit bull Max, and because of his love for San Francisco. Alex lives in San Francisco with his chocolate labradoodle Morris and his boyfriend Danny.